How we grew a California Automotive Customization Shop's Revenue by 209% in one month.

RESULTS: We added an additional 209% of email revenue ($11784 in rev.) in just one month.

‍

For over six months, our client in the automotive industry had been generating about 4-7% of their total revenue from email marketing before working with us. After working with Evora Group, they saw as much as 46% of their revenue being attributed to email marketing efforts - in less than just 60 days of working with us.

‍

Before we overhauled their strategy, all of their marketing efforts were heavily reliant on organic traffic through platforms such as Instagram, YouTube, and Facebook and their email strategy couldn't keep up with the obsolete email designs and automation systems they had in place.

‍

They invested in our full-service email marketing approach and capitalized on a major opportunity to increase their brand's engagement, revenue, and brand trust with a bolstered email strategy.

‍

Evora Email Audit -

When approaching a new project, the first thing we always start with is a comprehensive audit. We take a look at what is currently set up within an email account, what is missing, and what could possibly be executed at a higher level.

‍

A strong indicator of an ineffective strategy is your email design.

• Is it pleasing to the eye?
• Is it congruent with how your website is designed & laid out?
• Is all the content easily readable across all device types?

Something to keep in mind is the user experience for people interacting with your emails. They should be able to recognize immediately which brand's emails they are reading and it should have the same "look and feel" as your actual site.

‍

When you do this effectively, you begin to build strong brand trust. Think about some of your favorite brands. Whether it's Nike or Lexus, you view them as an authority figure in their industries because they've gained your trust. This is crucial, regardless of how big your brand is.

‍

After we took a deeper dive into their account, we noticed they were missing almost all of the core email automations we believe every e-commerce brand should set up to maximize revenue and engagement with their audience. We started dialing in these automations and immediately started seeing big gains.

‍

These weren't your typical automations that can be set up with a simple click of a button. We built out custom automations that sent relatable content to subscribers and worked on lengthening them over time to extract the highest returns possible.

‍

Campaign Strategy -

After we turned on the automations, we were able to focus our efforts on their campaign strategy. This brand only sent campaigns during holidays with sales emails and we wanted to change this. When building a culture within your brand, it's important you consistently send out content that provides value to the customer.

‍

Being an automotive brand, we created content that educated the readers on how to properly install certain products on their vehicles, DIY projects they could do at home, and proper vehicle care.

‍

This will always convert higher than a pushy, sales email that says "25% Off Shop Now!".

‍

Conclusion

‍

Email continues to be a driving force for this brand's revenue and to this day, it accounts for 40%+ of their total revenue. Building custom automations and sending relevant and consistent content through email can be extremely lucrative for your brand - when done right.

‍

If you're an e-com brand looking to scale and take your brand's performance to the next level, we can help optimize your email strategy and turn it into a revenue & engagement machine.

‍

Want to hear more about our email services? Send us an email or book a call with us, let's get started!

‍