Is email dead?

This is one of the most popular questions we are asked when it comes to marketing for eCommerce brands and it's time to have a conversation about it. I'd imagine as a brand owner or business owner yourself, you've seen all of the hype surrounding different marketing methods that have emerged just within these past few years.

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Business owners are constantly being pounded over the head with this idea of "producing content". But where do you even start? Everyone wants to talk about the latest "paid-ad-TikTok-Web3-Metaverse-funnel-automation". It's overwhelming and daunting. And yes, I just made that term up. But the point is - it doesn't matter what new methods you use if you don't position yourself to capitalize on your new audience and also your current audience. It's imperative you create a machine that:

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- Captures new leads as they enter your site.

- Educates & introduces them to the brand to drive fresh impulse purchases.

- Turns them into repeat customers and loyal fans of your brand.

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"So... how do I even do this?"

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That's a great question and this is where email marketing comes in.

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When set up correctly, email can be an incredibly powerful tool for increasing your engagement, your overall revenue, and most importantly - scaling your brand to that next level.

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Here are 3 factors that make email marketing a necessity:

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1. Relevant Content: Unlike other content channels, such as social media that are very wide-reaching, email can be used to specifically target prospects with content that is relevant to where they are in their relationship with your brand. (Pre-purchase & Post-Purchase)

2. Predictable results: Email marketing is one of the few systems that is predictable in terms of what revenue and engagement results you could expect on a monthly basis.

3. Owned audience: Recently, we've been seeing many people getting banned and de-platformed on platforms such as Instagram, TikTok, Twitter, etc... and this can derail your marketing strategy whereas with email, you truly own your audience. You can send your list any type of content you'd like and as frequent as you'd like.

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These are just a few of the many advantages of email marketing that your business can implement.

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After reading this, if you received any sort of value and want to explore how we could add an additional 20-40% revenue to your brand, we'd love to talk!

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